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How to Build Your Brand Influence

by Tony Vidler Every individual has a personal brand – whether they realize it or not. We recognize the power and importance of the personal branding in athletes, celebrities and politicians, and yet,...

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How do customers decide who to choose?

by Tony Vidler To the typical consumer all professionals are approximately equal, unless there is a clear brand that stands for something, or a clearly articulated value proposition at least. Any two...

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Why Prospects See Advisers The Way They Do…

By Tony Vidler Wow!  talk about side-swiped…. I listened to a great friend, who is also a client, a fabulous centre of influence and an advocate, explain what I do to someone. He has known me for my...

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