How to Build Your Brand Influence
by Tony Vidler Every individual has a personal brand – whether they realize it or not. We recognize the power and importance of the personal branding in athletes, celebrities and politicians, and yet,...
View ArticleHow do customers decide who to choose?
by Tony Vidler To the typical consumer all professionals are approximately equal, unless there is a clear brand that stands for something, or a clearly articulated value proposition at least. Any two...
View ArticleWhy Prospects See Advisers The Way They Do…
By Tony Vidler Wow! talk about side-swiped…. I listened to a great friend, who is also a client, a fabulous centre of influence and an advocate, explain what I do to someone. He has known me for my...
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